29/03/2018 - Press release

Euroflora will publish the most beautiful photos of nature, flowers, and landscape from the Web


Living in the woods, or in a large city does not matter, what matters is capturing the moment. As of today, all users sharing a picture tagging it with the #Euroflora2018 and #FloraLovers hashtags will have the chance to see the most beautiful pics published on Euroflora’s official social channels: Facebook and Instagram.
Plants, flowers and landscapes will be the preferred subjects. #Floralovers interacts through social networks with photographers, flower lovers, lovers of nature and the outdoors, green thumbs and not so green thumbs, to describe, from the users’ point of view, the infinite complexities that nature and the arrival of spring bring. If you have a favourite flower, now is the time to share it with the world – with the hashtags of Italy’s most famous floricultural event. The challenge is open to all those who, no matter where they are in the world, share in the spirit of Euroflora, this year even more natural, sustainable, unique and marvellous.

To support the initiative, the social channels of Genova more than this will invite their fans to share photos, videos and stories to fill timelines with flowers, landscape and nature while waiting for Euroflora 2018.